Where with SEA you pay for a position in Google search results, with SEO you do that organically (free). SEO stands for Search Engine Optimization, and its goal is to obtain the highest possible position in the natural search results of Google and other search engines at minimal cost.
By optimizing a website for search engines, you ensure that more organic visitors come to your website.
The goal of your website is to be found. Search Engine Optimization (SEO) or search engine optimization plays an important role in this. And of course, we're happy to help you with that.
By optimizing your website for search engines, we ensure that more organic visitors come to your website. In short: the highest possible position in Google search results and other search engines at minimal cost.
To ensure that your website is found as well as possible by your customers, we take a number of steps.
Good search engine optimization is about a good balance between technology and content. On one hand, your website must be user-friendly and fast enough, but you also need to offer relevant content.
In the strategy, we define what's needed to get more out of your website. Together we look at the current situation, your competitors, and which search terms you want to be found for.
For search engines, a fast website is very important, but a good layout of your web pages also plays a role. Are you using the right headings, for example? Is your link structure good? There's a good chance there's room for improvement on the technical side. The algorithms behind search engines are constantly evolving, so it's important to keep looking at this critically.
Maybe you already have a lot of good content, like blogs, whitepapers, and extensive landing pages. In that case, we look at how we can best offer and expand that content. If you still have little good content, we'll think about how to create valuable content. For example, by adding landing pages that rank high on related terms.
We also conduct keyword research. Here we look at what your target audience is searching for and how we can serve them in this. The authority of your website is also very important, so we explicitly look at your direct competitors. We also investigate what steps your visitors need to take to convert. Improving that process is called conversion optimization.
Curious what we can do to get your website higher in search engine results?
Contact us; Pim will tell you about the possibilities and is happy to give you personal advice.
