1. Home
  2. What we do
  3. Content
  4. Personalization

Personalization

Personalization increases customer engagement and conversion by offering customized experiences using AI and real-time data analysis.

This provides deep insights into customer segments and optimizes interactions. This way, companies can deliver accurate, relevant content that perfectly matches individual needs.

header_content-creatie-personalisatie-2

In brief

What is personalization

Personalization is a powerful strategy that allows companies to improve their customer engagement and conversion rates by offering customized experiences. By using advanced technologies such as AI and real-time data analysis, we can help companies gain deep insights into their customer segments and optimize customer interactions based on that.

Our Headless CMS from Prepr not only increases the satisfaction of your visitors, it also enables companies to deliver accurate and relevant content that is specifically tailored to the needs of different customer groups.

In short, personalization ensures better alignment with the different needs of visitors, resulting in increased engagement and better conversions.

content-creatie-goede-content-2

The dilemma..

Not everyone is the same

Until recently, the approach to website personalization was black and white: you went all in or did nothing at all.

The beauty of the world lies in the diversity of people. Although we all belong to the same 'species', namely Homo sapiens, each of us is unique and different.

Your visitors differ in many ways, such as socio-cultural backgrounds, attitudes, needs, wants, and expectations. This diversity becomes clear when people come together in places like restaurants, cafes, offices, and social events.

In the digital age, our way of communicating has changed and therefore become more complex. Websites now function as virtual gathering places, which poses a challenge: how do you create a website that meets the needs of every visitor?

content-creatie-personalisatie-hoge-retentie

The solution

Smart segmentation!

Fortunately, a middle ground has been found in the past ten years. It all revolves around one central theme: people.

People naturally seek out others with the same characteristics or interests. This is where segmentation comes in.

Let's explore the three types of website personalization: no personalization, hyperpersonalization, and segment-based personalization, and discover why segmentation is the best choice.

Customer Experience

Tailoring content on your website to your users...

People differ in many ways: socio-cultural backgrounds, attitudes, needs, desires, expectations... This diversity is clearly visible when people come together in, for example, restaurants, cafes, offices, and social events.

The digital age has changed the way we interact with each other. Websites have become the virtual equivalents of these physical meeting places and pose a big dilemma: how do you build a website that meets the needs of all these different visitors?

Until recently, the approach to website personalization was binary: you went all in or did nothing at all.

But...

Fortunately, a middle ground has been discovered: segment-based personalization, where you tailor the content on your website to the behavior of your users.

content-creatie-personalisatie-3-varianten-van-personalisatie

The possibilities

3 Variants of Personalization

Segmentation and personalization are very important nowadays to attract and retain visitors.

Let's explore the three types of website personalization: no personalization, hyperpersonalization, and segment-based personalization, and discover why segmentation is the best choice.


1. The generic website (The minimalist approach)

The person building the website takes the easy way out and gives everyone the same general content and experience. The risk is that many people don't feel connected and are not satisfied, but it's a lot cheaper.

Many companies avoid personalization because of costs and complexity. Instead, they sometimes create specialized landing pages for different target audiences as part of online campaigns. However, this approach doesn't effectively convert most visitors.



2. Adaptive website (Segment-based personalization)

With an adaptive website, personalization is in an effective ratio to costs and time. Segment-based personalization has become a more accessible and practical form of personalization for many companies through new techniques. With this, they can tailor content and experiences to specific groups of visitors (segments) instead of individual users, resulting in an attractive experience with higher conversions, requiring minimal effort for significant gain.


3. Individual website (Hyper-personalization)

On the other hand, there's the all-encompassing approach. Hyperpersonalization strives to treat every visitor as a unique individual, with a fully personalized experience based on their unique interests and needs. This is cool, but challenging. Hyperpersonalization requires a lot of resources and is therefore possibly not suitable for smaller companies without the extensive data and content libraries of platforms like TikTok, YouTube, and Spotify.

Whitepaper

30% conversion increase with personalization

In this whitepaper:

  • What is an adaptive website?
  • The three options for website personalization
  • Practical examples from our adaptive Prepr CMS
  • How do you make your website ready for the future?
Download Whitepaper
whitepaper-30-procent-conversie-verhoging-met-personalisatie-cover-scaled
content-creatie-personalisatie-headless-cms

Introducing Prepr

The CMS for adaptive websites

Are you looking for a smart CMS that can help personalize the website for a better experience?

Look no further, we offer you this possibility with our Headless CMS from Prepr.

Our CMS contains built-in adaptive content, AI-powered features, and practical guidance, allowing you to easily manage and quickly publish your adaptive content.

Want to know more about our Headless solution?

Download the whitepaper below, or read more about it on this page: Headless CMS Website.

Schedule a free 30-minute conversation!

Step into the future of personalization! Explore the possibilities of our Headless CMS from Prepr together with Jeffrey and dive deeper into your interests: AI editing, personalization, and A/B testing.

In 30 minutes, we can let you experience how you can transform your digital content strategy with the Prepr CMS.

Make an appointment
Link met Jeffrey (Technology Director)