These days, a beautiful website alone isn't enough. Good content is crucial, but due to lack of time or missing knowledge, it often doesn't get the attention it deserves. We can help you with that!
Unfortunately, we still see it happen too often: beautiful company, gorgeous website, but the content doesn't get the attention it deserves. That's a shame, because good content is what makes websites beautiful and readable. However, good content is so much more than cleverly placing important keywords in headings and texts.
We ensure your message is not only found but also actually read.
We can support you on various points with good content. Think for example of:
- SEO-optimized texts for search engines like Google
- Editing texts, information pages, blogs, newsletters, etc.
- Finding the tone-of-voice that suits your organization
- Creating unique, relevant content that appeals to your visitors
- Writing scannable texts with a readable structure
- Converting content with the right call-to-actions
Of course, it's also possible to combine your new content strategy with a new website. We'll then ensure that content comes up in every phase of the process so that in the end both the layout and content are right!
First, we examine the intent behind the different pages. Do you want to inform, advise, or convert here? Can visitors quickly find the right information and is it written in the right tone-of-voice? Maybe many questions come in to your customer service because information isn't clear. We look at where we want to make changes and where we want to create entirely new content.
We also use the knowledge of our designers. Is the current structure and layout of the homepage and the composition of the content pages logically organized? It's important that these are applicable to your content needs.
And how does findability for search engines currently stand? We look at the most important pages and keywords for SEO. By combining our expertise, we ensure that the complete picture really fits.
With a clear picture of your needs, we then work out an action plan and style guide for you. Together we define what the most important goals are, how we address visitors, and which pages we tackle. All these are elements that are part of a content strategy.
A content strategy is a plan in which you define the strategic choices for your content. Think of your goals, who you want to reach, themes, resources, measurement methods, and where to best place the content. Not all parts need to apply to you, but the content strategy forms the basis for all your content and ensures coherence within the content policy.
With this concrete content strategy, we get to work writing readable and scannable texts. By using the right keywords, we ensure that your content is findable in search engines like Google. We also take into account the intent of the text, the (measurable) objectives, and we ensure the right call-to-actions. Because when visitors find your website, you naturally want them to do something; place an order, request information, or subscribe to your newsletter. A well-thought-out content strategy plays an important role in achieving higher conversion.
In short, when we're done, your content is findable, structured, and clearly formulated. And all in the right tone-of-voice. Did you read this entire page? Great! Then we've done something right.
Curious how we can do this for your website too? Contact us, Pim will be happy to tell you more about it!
