Enjoy Cleaning Up brings people worldwide together to clean up litter. We developed a platform that combines playful interaction with powerful visuals, like an interactive globe that shows real-time actions. This makes cleaning up not only fun but also visibly impactful.
Motivating users to actively clean up through gamification.
Local Dog Heroes, Cleanup Heroes, Dog Schools, Brands - everyone who wants to make an impact against litter.
Enjoy Cleaning Up wanted to involve more people in their mission to fight litter. However, their old website offered no possibilities to activate users or make results visible. Cleanup actions were organized via Facebook, which quickly became cluttered. This made not only coordination more difficult, but also recruiting sponsors.
The challenge? Developing a platform that combines gamification with powerful visuals, like an interactive globe and dynamic updates, to create a sense of community and impact - and simplifying the organization of cleanup actions and sponsor recruitment.
We created a platform where gamification and visual storytelling come together. On the homepage, you see an interactive globe that shows in real-time where cleanup actions are taking place. This globe makes clear that your actions matter. New users are highlighted with updates, creating a feeling of pride and connection.
Gamification elements like badges and points make cleaning up more fun and motivating. We also improved the brand identity, giving the platform a motivating, bold, and sleek appearance. The new design reinforces Enjoy Cleaning Up's mission and encourages users to participate.
The Enjoy Cleaning Up camper is more than a vehicle; it's a striking ambassador for their clean-up actions. Wherever it appears, it immediately draws attention with the yellow logo and cheerful dogs on the side. Smartly placed QR codes invite people to participate or donate, leading directly to the portal we developed. Despite the challenge of windows and doors, the design has become a real eye-catcher that makes Enjoy Cleaning Up's mission visible everywhere. This way, the custom camper wrapping makes Enjoy Cleaning Up recognizable everywhere and invites people to participate.
With gamification, we developed a platform that motivates and engages users. Badges, points, and leaderboards make participation fun and challenging. Real-time updates and an interactive globe immediately show the impact of every action. This platform proves that gamification not only inspires but also connects, helping create a global community working together for change.
The interactive globe on the homepage shows in real-time where people around the world are cleaning up. It shows how much impact their actions have. The globe not only makes it clear but also ensures that people feel part of a global group making a difference together.
Would you like to know more about this case, or do you want to get started just like Enjoy Cleaning Up? Contact us, Pim will be happy to tell you more.
