Improve Your Website. Right Now!

Marketingweek cited an example from the last recession: Virgin Atlantic, Richard Branson's airline company. When banks started collapsing one after another in 2008, there were suddenly far fewer passengers and oil prices rose enormously. What did they do? They spent more money on marketing and focused on further building their brand with a campaign celebrating their 25th anniversary: Still red hot. In retrospect, it turned out that with that campaign, for every pound they invested, they earned about 10.58 pounds back. Percentages to be quite jealous of!

If your entire industry and business is down right now, then it's simply about survival. Your first priority is to keep your head above water, marketing is the last thing on your mind. Fortunately, there are also many companies that have the room to invest despite a crisis. One of the most important things to put your "marketing money" into is your website.

Many companies see their website as a business card. As long as the contact details can be found, it's often good enough. But your website is actually a channel where you can perfectly connect with potential customers and stay in touch with existing customers. We can help you with that by optimizing the user experience of your website.

A website can be much more than just a business card. If you sell products online, you naturally want as many people as possible to buy from you. But even if you have other goals with your website, such as finding contact details of potential customers, a good user experience is indispensable. We call this conversion optimization, and user experience plays an important role in that.

User experience is also called User Experience or UX. We first look at the goals you have with your website and how your visitors can currently achieve those goals. Then we map out what's needed to improve this process. We don't just look at the technical side, but especially at the 'soft' side of the story: how do your visitors feel when using your website? And do their actions lead to the desired result? But also important: what device do they prefer to view your website on, and does that all work well? And is your site fast enough?

We investigate all these aspects and optimize them where needed. This way, we help your visitors achieve the goals you want them to achieve, while it's also pleasant and attractive to use your website.

Would you also like to start with conversion optimization? It's fairly easy for us to help you with this. We do a scan of your website and based on that, one of our experts will send you an advisory report with the results. We specialize in optimizing interactions and we can take care of everything from A to Z!

Want to know more? Then feel free to contact one of our specialists without obligation. With a bit of luck, you'll get Pim on the phone, who will then talk your ear off about this topic ;)...